Digital marketing workshop
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1] Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. [2] As digital platforms are increasingly incorporated into marketing plans and everyday life, [3] and as people use digital devices instead of visiting physical shops, [4] [5] digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing , content automation, campaign marketing, data -driven marketing, [6] e-commerce marketing, social media marketing , social media optimization , e-mail direct ma...